Adidas Originals launches personality-based avatar platform

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Adidas Originals launches personality-based avatar platform

By Will McCurdy

11/04/2022

Adidas Originals is set to launch a personality-based avatar creation platform in collaboration with Ready Player Me.

Ready Player Me is an Estonia-based cross-game avatar platform for the metaverse, which it claims lets users create a 3D avatar with a selfie which can be used in over 1000 compatible apps and games, maintaining a single identity.

The collaboration will produce characters based on users’ answers to a personality test on its platform.

adiClub Members and adidas NFT holders will be granted early access to the project via a unique URL, with the first instalment of avatars arriving on April 28th.

The news comes as Adidas Originals pushes further into the digital world.

The fashion brand raised around $22 million in December non-fungible token (NFT) sale of virtual pieces.

The total value of the metaverse could hit between $8 trillion and $13 trillion by 2030, according to new research commissioned by Citi Bank.

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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

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