Adidas Originals is set to launch a personality-based avatar creation platform in collaboration with Ready Player Me.
Ready Player Me is an Estonia-based cross-game avatar platform for the metaverse, which it claims lets users create a 3D avatar with a selfie which can be used in over 1000 compatible apps and games, maintaining a single identity.
The collaboration will produce characters based on users’ answers to a personality test on its platform.
adiClub Members and adidas NFT holders will be granted early access to the project via a unique URL, with the first instalment of avatars arriving on April 28th.
The news comes as Adidas Originals pushes further into the digital world.
The fashion brand raised around $22 million in December non-fungible token (NFT) sale of virtual pieces.
The total value of the metaverse could hit between $8 trillion and $13 trillion by 2030, according to new research commissioned by Citi Bank.
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
The Very Group
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