Asda has expanded its partnership with Deliveroo with its first Deliveroo HOP site in North London.

The trial will launch in Tottenham Hale with over 1,300 Asda products available through the rapid grocery delivery service.

A dedicated picking space will be set up at the back of the convenience store in Tottenham Hale with a dedicated team to prepare the orders.

Deliveroo HOP partners own and operate the sites whilst using Deliveroo’s technology and logistics network. The company claims it increases the availability of items and provides a faster service.

Asda signed a deal with Deliveroo last year to offer on-demand grocery delivery from 15 UK stores. Asda said this will now be expanded to an additional 100 locations in the UK, which covers 350 stores in total, and provide customers with groceries in less than an hour.

“The trial will provide us with valuable insight into how we can look to leverage our new convenience stores to bolster our last-mile delivery options for customers,” said Simon Gregg, senior vice president of e-commerce at Asda.

He added: “This expansion will provide more flexibility to even more customers who will now have greater choice when deciding exactly how and when they shop with us, with a wide range of Asda products that can be delivered direct to their door on the same day.”

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