boohooMAN has entered the Metaverse with the launch of its first collection of non-fungible tokens (NFTs).

The move comes a month after the online fashion brand launched an augmented reality campaign ahead of Black Friday.

In a collection of eight three-dimensional futuristic NFTs, boohooMAN recreates its apparel in the Metaverse, with what it describes as a “modern contemporary twist”.

boohooMAN is giving away one NFT to eight randomly selected people.

boohooMAN NFTs are located on the Ethereum blockchain and will be sent to the winners' Ethereum wallet via OpenSea.

“Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time,” said Samir Kamani, chief executive, boohooMAN. “We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space.”

Kamani added: “At boohooMAN we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the Metaverse.

“This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”

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