boohooMAN has entered the Metaverse with the launch of its first collection of non-fungible tokens (NFTs).
The move comes a month after the online fashion brand launched an augmented reality campaign ahead of Black Friday.
In a collection of eight three-dimensional futuristic NFTs, boohooMAN recreates its apparel in the Metaverse, with what it describes as a “modern contemporary twist”.
boohooMAN is giving away one NFT to eight randomly selected people.
boohooMAN NFTs are located on the Ethereum blockchain and will be sent to the winners' Ethereum wallet via OpenSea.
“Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time,” said Samir Kamani, chief executive, boohooMAN. “We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space.”
Kamani added: “At boohooMAN we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the Metaverse.
“This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”
Latest News
-
Asda ‘avoids fine’ despite missing Walmart deadline for £800m IT overhaul
-
DFS appoints former Holland & Barrett CEO as non-executive director
-
InPost rivals Post Office with delivery service for unlabelled parcels
-
Aldi to raise pay rates for store employees
-
Primark undergoes cloud-first transformation to reduce data centre footprint
-
Sainsbury’s to transform food waste into truck fuel
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories