Luxury outerwear brand Canada Goose has announced the appointments of Neil Bowden as its new chief financial officer, with the man he is replacing, Jonathan Sinclair, to become president of APAC.

Both will take up their new roles on 1 April, 2024.

Bowden, who currently serves as deputy finance chief, currently oversees the company’s global finance team. The executive was praised as playing an “integral role” during Canada Goose’s IPO and was described as “instrumental” in building its financial capabilities as it transformed from private to public company.

The seven-year Canada Goose employee previously spent more than a decade at KPMG where he audited public companies in the Consumer Markets practice.

Dani Reiss, chairman and chief exec at Canada Goose, said: “I’m pleased to welcome Neil into this new role. He brings extensive financial expertise, a deep understanding of our brand, and a commitment to excellence, and will be a valuable leader in guiding our company forward in our next stage of growth and determining on our long-term financial objectives.”

Sinclair, the former chief operating officer at Jimmy Choo and Vertu, has been with the company for the past five years and has led Finance and a variety of other functions through an “incredible period of change and growth”, the company said.

Reiss added: “I’m also looking forward to welcoming Jonathan into his new role as president, APAC – a region that’s incredibly important to our brand, and one that I know will continue to flourish under his leadership.”

The company also announced the promotion of its Mainland China president Larry Li to the role of chief operating officer APAC, effective 1 January 2024.

The announcement came after the company cut its annual sales forecast on Wednesday. Canada Goose now expects 2024 fiscal revenue to be between C$1.20 billion and C$1.40 billion, down from the previous forecast of C$1.40 billion to C$1.50 billion. The company's US-listed shares fell 8 per cent in premarket trading.

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