Claire’s is celebrating the launch of a new store in Paris and a new fashion magazine for teenagers at this year’s Paris fashion week.

The teen jewellery and accessories retailer describes its new store as a space for consumers to “experience the future of the brand”, while its new magazine, Mini V – developed through Claires’ partnership with Nicola Formichetti and V Magazine – will bring a “youthful lens” to fashion, culture and music for the next generation.

The retailer said that the new store offers “total brand immersion”, including two dedicated ear-piercing studios and a content creation studio.

Kristin Patrick, executive vice president and chief marketing officer of Claire's, said that the new Mini V magazine would also give teens a space to explore deeper topics and a powerful platform to share their voices.

Richard Flint, president of Europe at Claire’s commented: "We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself."

The Claire’s president said that the company’s new Paris store is a portal into the brand and a “glimpse into the future”, adding that the site is full of “immersive experiences and innovative touches”.

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