Currys to roll out new customer insight platform

Currys has announced it is rolling out a new customer insight platform.

Circana, which is implementing the new service, said its Insights Gateway will be launched and branded as ‘Currys Tech Insights’, adding that it will provide the retailer’s supplier partners with access to sales performance and customer insights across the business.

The new gateway reportedly has the ability to access a 360-degree view of customers’ shopping behaviour, all powered by the integration of customer and transaction data.

“The platform will allow our brands to take an even more forensic approach to understanding the data behind our customers’ decision making,” said Susie Moan, chief data officer at Currys. “Together, we will have a holistic view of our customers and be able to better anticipate their current and future needs.”

Currys recently announced a profit drop due to poor performance across its Nordics business.

In the 12 months ended 29 April, while the company’s pre-tax profits were in its predicted range at £119 million, they were still £73 million lower than the previous year.

"Our focus is on continuing a very encouraging trajectory in the UK&I while we get the Nordics back on track, and being attentive to mitigating any downside risk,” Currys group chief executive Alex Baldock said at the time.

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