B2B-oriented payments platform Balance has announced the appointment of fintech executive Kim Loftis as its new vice president of customer growth.

The exec joins with over 20 years of customer management and executive experience in the fintech and financial services sectors. She joins from Marqeta, where she served as VP of global customer experience and oversaw the company’s customer segmentation strategy.

Loftis also held senior roles at JP Morgan and at Plum Lending. She is also a member of Chief, a private network focused on connecting and supporting women executive leaders.

Commenting on her appointment, Loftis said: “At Marqeta, I was focused on improving the experience across the entire customer base, and amplifying the voice of the customer throughout the company. The customer must be at the heart of everything you do. A business won't succeed if its customers aren't successful.

“What excites me about the opportunity at Balance is the white space – the freedom to take the challenges of B2B payments, apply solutions, see where you get traction and iterate. The Balance product is transformative, and I look forward to helping our customers' businesses experience that transformation.”

Bar Geron, CEO & co-founder of Balance, said: “Kim’s strong experience leading the growth of Marqeta's customers will prove invaluable and help Balance stay a step ahead as we build long-term success for our customers.”

Balance, founded by Geron and Yoni Shuster, recently announced a $56 million Series B fundraiser that it said will help merchants and marketplaces scale ecommerce payments with instant financing and a B2B checkout.

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