Music retailer HMV has launched a new record label and signed a new artist for the first time in over 20 years.

1921 Records will focus on debut albums from grassroots records, the company said.

HMV has made a promise to focus more on live music, with over 100 gigs taking place in stores for National Album Day on 15 October.

Commenting on the news, Doug Putman, the owner of HMV said: “With our new label, we want to do what we can to help debut artists make their mark in a tough industry. Streaming algorithms mean it’s hard for new artists to get their voices heard, so we’re giving them the chance to get their albums in our stores where music fans can discover them for themselves.”

He added: “It’s our mission to get more fantastic albums by debut artists into the homes of music fans. HMV is leading the way in the vinyl revival, so it makes sense for us to create our own label and promote the music we know our shoppers care about.” he added.

India Arkin is the label’s first signing. The singer was spotted by staff during gigs in Newcastle.

Putman purchased the music company in 2019, outbidding Mike Ashley’s offer to buy the business.

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