Jisp, which works with independent retailers to offer home delivery, click & collect, and scan & go shopping, has launched an online version of its app.
Consumers will now be able to use Jisp services from their local store without downloading an app.
“We want to give our Jisp customers a great experience for them to decide which experience works for them, using the services on offer locally at their convenience,” said Greg Deacon, chief commercial officer, Jisp. “Our belief is that many will prefer to use the online experience to trial or exclusively use the services from Jisp at their local store."
Deacon said that many customers will move over to a full app experience "once they become confident using the in-store service Scan & Save and augmented reality vouchers".
"Incrementally, delivery will benefit from those ordering at home or at work to get groceries delivered locally," he added. "This should increase shoppers, frequency of orders and value of basket for our partner stores."
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