Home improvement giant Kingfisher, which owns B&Q and Screwfix, is rolling out new 3D planning and design technology.

The new tool, created by Marxent, includes a 3D kitchen, bathroom, and storage planner with virtual reality capabilities, as well as a number of mobile 3D product configurators.

The technology, designed to be used both in-store and at home, enables consumers or designers to draw a customer room layout on their mobiles, drag and drop products directly into the 3D space, and customise finishes.

The design tool, which makes more sophisticated features available to experienced designers, enables shoppers to search, design, and checkout on a single app.

Completed designs are sent to HD renders or 360 panoramas in-store, and for those shopping from home, items can be added from the finished 3D scene directly to their e-commerce basket.

“The 3D room planner tool in stores combines leading-edge visualisation and configuration technology and provides customers with a seamless and personalised shopping experience,” said JJ Van Oosten, Kingfisher’s chief digital and technology officer. 2In partnering with Marxent, it has enabled us to focus on our mobile first approach, with tools to allow our customers to design from pictures and room scanning.”

The room planning system has already been launched in the UK, Republic of Ireland, and Romania.

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