Lidl has set up three long-term contracts with British root vegetable suppliers worth over £70 million in total.
The discount supermarket said the move will support farmers through challenging weather conditions and offer them security to invest in their operations.
The contacts will safeguard the supply of vegetables including carrots, parsnips and swedes.
The investment in long-term contracts is part of Lidl’s wider plan to invest £17 billion into the British food industry. The company said it works with around 650 suppliers across the UK to ensure a supply of produce for its customers and has invested in similar initiatives.
Last year, Lidl announced a new exclusive partnership with Kipster to sell more environmentally friendly eggs. The Dutch egg farmer says it has the highest welfare standards, while its eggs produce significantly less carbon, with the remaining offset through the purchase of carbon credits.
"As the whole market faces challenges, including unpredictable weather patterns, our decision to transition suppliers to longer contracts underscores our commitment to supporting local producers,” said Paul Gibson, buying director at Lidl GB. “Not only is it an investment in the quality and consistency of our supply chain, but it’s also testament of our dedication to the British food industry.”
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