Nisa has invested in its wholesale pricing and lowered the cost of around 100 products.

The groceries wholesaler said it had made the price cuts to support Nisa retailers over the festive trading season.

Items in the promotion include branded spirits, tobacco, and soft drinks.

The promotion follows multiple investments made by Nisa in 2023 across several categories.

Ayaz Alam, Director of Wholesale at Nisa, said: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year. We have received some excellent feedback on the promotion so far which has been pleasing.”

Several other UK food retailers have also recently cut prices to help customers with food inflation and the cost-of-living crisis.

Earlier this week, Aldi lowered the price of around 40 products by an average of roughly ten per cent.

In September, Morrisons cut the price of around 170 products as part of a month of money saving offers and has lowered the price of around 1,000 products since the start of the year.

Earlier this month, Nisa announced it had promoted Michelle Scott-Jones to head of central operations after 29 years’ of working at the company.

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