Revlon partners with gaming app

Beauty band Revlon has partnered with Redecor, a home design game, to allow players to use shades from its lipstick collection to decorate their virtual spaces.

Revlon said it plans of offer more shades in the gaming app over the coming months, which players will be able to use in a range of space design challenges.

"To celebrate the launch of our new collection of Super Lustrous lipsticks, we wanted to collaborate with a like-minded brand in the virtual space,” said Martine Williamson, chief marketing officer for Revlon. “This is the first time we are collaborating with a mobile game, and Redecor is perfect for our foray into this digital world given the crossover of design and beauty lovers who enjoy the game.

“We're excited to see how our new vibrant, bold and expressive colours inspire Redecor players to unleash their most creative design fantasies."

Several other beauty brands have recently launched collaborations with virtual spaces and apps.

Earlier this month, E.l.f. cosmetics announced a shopping app for the Apple Vision Pro, a spatial computer which blends digital content with the user’s space. The app, called your best E.l.f., includes features which use the computer’s 3D interface to allow users to control it with their hand and eye movements.

Last year, Elizabeth Arden launched a virtual store in the metaverse where users can learn about the brand’s products and take quizzes to find the best products for their skin type.

Share Story:

Recent Stories

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.