Revlon has appointed Ralph Marshall as chief information and digital officer.

He replaces Paul Smith, who is leaving the position after nearly six years.

Marshall is joining the beauty and personal care brand from Merlin Entertainments, a company specialising in branded entertainment destinations, where he has served as global chief technology officer for nearly 10 months.

Previously, he was vice president of technology EMEA at Starbucks, where he was responsible for expanding the Starbucks Digital Solutions (SDS) platform into 86 international markets, extending to Asia Pacific and Latin America.

During his tenure, he also led a new team in London to provide global digital solutions for the international community of licensees, which is now active in more than 40 countries and serves over two million transactions per day.

From 2014 to 2017, he was group technology director at Nando's, where he was responsible for improving the retailer’s technology capability in 23 countries.

Marshall also held senior technology roles at McDonald's and Marks & Spencer, with responsibilities including shop systems strategy and coordination of retail IT programmes.

Marshall will join the company on 1 April, reporting directly to chief executive Michelle Peluso.

Commenting on the hire, Peluso said: “His end-to-end technical expertise and deep understanding of how to leverage technology to strengthen the consumer experience will be critical as we work to unlock the long-term growth potential of our brands.”

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