ASOS has been announced as the winner of the first ever Golden Chariot award, created by Snow Valley to celebrate excellence in online retail delivery. The award was presented to the ASOS team at the launch party last week for Snow Valley's 2010 Online Retail Delivery Report.

Now in its fifth year, the report is based on annual research into how UK online retailers are handling the process of delivery. Orders were placed on 137 online stores and every aspect of delivery was monitored from the perspective of the customer. A ranking of the 137 retailers was created, based on three criteria: value for money, customer service, and flexibility. ASOS took the number one spot, followed by Ebuyer, PC World, and Amazon.

The clothing retailer achieved the top spot by a combination of factors: value for money - balancing a very reasonable delivery charge with a fast service; customer service - it was easy to find delivery information, online order tracking was good, and e-mail notifications were sent throughout the process; flexibility - ASOS has one of the latest deadlines, as 6pm is their cut-off for next day delivery and they offer a good range of delivery options, now including same day and nominated day

"We make a point of not criticising any individual retailer in our Online Retail Delivery Report. We honestly believe that most e-commerce teams know the importance of getting delivery right and they're striving to improve, even if they're not quite there yet," says Carlo Rimini, CEO at Snow Valley. "Our reason for producing the report is so we can help our clients and the online retail industry as a whole to improve and continue improving their delivery services."

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