Social shopping platform eyezon is set to expand into the UK.

The Russian-founded company, which launched in 2019, said it connects e-commerce shoppers with retail sales agents, friends, family and product and category experts via live streaming sessions.

Pedro Guimarães has been hired as head of business development to lead eyezon’s EMEA initiatives from London.

Guimarães was formerly enterprise sales manager at Foundry, a company which develops creative software for the media, entertainment, and design industries.

The company claims Adidas, De’Longhi, Panasonic, The Body Shop, VW, and LG as clients.

Over $17.7 billion will be spent annually on social apps by 2025 according to a new report by mobile data and analytics firm App Annie released in September.

“The UK is a key territory in which to demonstrate our number one priority - the breaking down of customer experience barriers that typically result from
traditional ecommerce platforms,” said Maria Tikhonova, chief operating officer and co-founder, at eyezon. “Our unique proprietary technology mitigates against what we see as the commoditisation of the customer journey.”

She added: “It helps retailers move away from on-demand transactions to on-demand customer experience and facilitates quicker purchasing decisions for consumers.”

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