MarTech platform Wunderkind has announced a strategic partnership with Contentsquare to expand insights for retailers.

The deal will integrate Contensquare’s platform, which uses AI to provide contextual insight into customer behaviours and intent with Wunderkind’s performance marketing engine, which scales one-to-one messages for retailers.

Wunderkind said the move will allow e-commerce brands to uncover in-depth insights into the behaviour of users identified by Wunderkind campaigns.

As a result of the integration, marketers can leverage Contentsquare to determine the specific shopping behaviour of users that engage with Wunderkind campaigns and use that insight to make site changes and optimise the shopping experience.

More than 50 mutual eCommerce customers will benefit from the collaborative user behaviour insights in an initial rollout, with more retailers expected to be added in the coming weeks and months.

Michael Osborne, president at Wunderkind said: "Wunderkind's expertise in helping brands achieve greater customer engagement and revenue, combined with Contentsquare's proven success in understanding the user experience, will undoubtedly empower brands to make more informed, strategic and data-driven marketing decisions.”

"We are excited to deliver an even greater understanding of site traffic and customer behaviour to our valued clients through this partnership,” he added.

The Wunderkind-Contentsquare partnership, will enable retailers including UrbanStems, Tumi, and Hugo Boss, to understand more about their users, and tailor and personalise their customers' experiences, the companies said.

Research of over 2,000 UK consumers in Wunderkind’s ‘Countdown to 2023’ report revealed that 58 per cent said personalisation would make them more likely to convert, while a further 62 per cent would be more loyal to those brands and retailers who tailored engagement towards them.

"Contentsquare's digital experience analytics platform helps companies better recognise customer preferences to create more human experiences using rich and contextual insight," said Gilad Zubery, EVP global business development & partnerships, Contentsquare.

"We are thrilled to partner with Wunderkind and combine our respective industry expertise to improve the customer experience, deliver even greater value in personalised messaging, and fuel the understanding, trust, and creativity brand marketers need to win in today's competitive marketplace."

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