Amazon has announced a new partnership with Iceland to offer customers an increased selection of grocery items.

Iceland joins Morrisons and Co-op as third-party options for UK Amazon customers, with the bolstered offering to initially be made available in select postcodes within Greater Manchester, before being expanded to more Amazon Prime members across the UK in the coming months.

Amazon said the selection will include Iceland’s own label fresh and frozen items, exclusive brands including Greggs, Heinz, My Protein and TGI Fridays, and “many more everyday essentials and family favourites” on Amazon.co.uk which will all be sourced directly from local Iceland stores.

Same-day delivery with two-hour scheduled time slots will be free with Prime membership on orders over £60, and £2 for orders between £40 and £60 and £4 for orders between £15 and £40, it added.

Amazon has also now opened a new Amazon Fresh store in Liverpool Street.
“We want to give customers the opportunity to meet all their grocery needs through one relationship with us, and we’re starting to do that right here in London with our growing portfolio of offerings,” said Amazon Fresh UK director Matt Birch.

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