The Body Shop has become the first global beauty brand to go fully vegan.

The retailer said its entire product range is made with 100 per cent vegan formulations and has been certified by the Vegan Society.

The company set itself the target in 2021 when around 60 per cent of its products carried The Vegan Society trademark.

The Body Shop said the certification process had been “extremely thorough” as every supplier and manufacturer of raw materials had to be assessed. This meant over 4000 ingredients had to be validated for around 1000 products to carry the trademark.

The company added that the vegan cosmetics industry is predicted to grow with 6.31 per cent compound annual growth rate between 2023-28 and reach $24 billion by 2028.

“We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone,” said Ian Bickley, chief executive officer at The Body Shop. “We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”

---