Currys and Samsung UK have partnered to offer customers discounts when they trade in their unwanted tech.

During July, customers will get up to 15 per cent off various Samsung products when they take any unwanted electrical item to a Currys store regardless of its age, condition or value. The discount code can be used across 17 different product categories.

The companies said this project is part of their commitment to create a more circular technology industry and claims it will have an immediate impact on e-waste collection.

The scheme builds on Curry’s recycling scheme, which gives customers a £5 voucher when they bring in an old piece of tech into store. The unwanted items are either harvested for parts, recycled or refurbished and sold as “pre-loved”.

Samsung said it already operates e-waste collection systems in 50 countries around the world and aims to collect 10 million tonnes of e-waste by 2030.

Commenting on the news Ed Connolly, chief commercial officer at Currys plc, said: “At Currys we help everyone enjoy amazing technology, and we are uniquely positioned to help do this in an environmentally responsible way. By working with Samsung on a campaign that provides a further financial incentive for customers to take their e-waste into stores, we’re doing just that, and can’t wait to see the results.”

Currys recently announced a drop in profits following poor performance across its Nordics business. While the company’s pre-tax profits were in its predicted range at £119 million, they were still £73 million lower than the previous year.

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