Dija, a London-based “super-fast” grocery delivery app, has been sold to US delivery company Gopuff.

Dija was founded in December 2020 by a group of ex-Deliveroo executives
The start-up said it can deliver groceries in 10 minutes and competes with Getir, Gorillas and Weezy in the super-fast delivery space.

The exact size of the deal is unknown, but sources told Sky News that it was less than $100 million.

Gopuff said the move will help it expand into Europe, by entering the French and Spanish markets and increasing its presence in the UK.

Dija, which has warehouses in South Kensington, Fulham, Hackney, and Islington, plans to open another 20 warehouse hubs in the capital.

The news comes after Gopuff raised $1 billion last month at a valuation of $15 billion from investors including Blackstone and Fidelity.

Gopuff, founded in 2013 in Philadelphia, also specialises in “super-fast” deliveries of groceries and household goods.

The US company also acquired another UK fast delivery start-up, called Fancy, in July.

The deal is expected to close within 30 days.

As part of the deal , Steven Harman, former chief operating officer at Revolut will take on the role of senior vice president of European operations and Alex Ootes, former VP of EU category management and expansion at Amazon will take on the role of vice president of European category management and product.

The quick commerce channel – which delivers food and groceries to consumers in less than one hour and often sub-30 minutes – is predicted to grow to £3.3 billion in the UK alone.

The research, from analyst house IGD, found the market is currently worth £1.4 billion.

“Combining Dija’s team of industry veterans, extensive infrastructure, and local expertise will complement Gopuff’s proprietary technology and unique customer experience, and advance our ability to scale rapidly as we create a leading platform in Europe,” said Daniel Folkman, Gopuff senior vice president of business. “Together, we will continue to innovate and define the Instant Needs economy across Europe and bring the category to more customers in the region.”

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