Fashion brand Gap has announced the appointment of Jody Gerson, chairman and chief executive of Universal Music Publishing Group (UMPG), to the company's board of directors.

Gerson's appointment follows Gap's music-driven fashion campaigns, such as "Better in Denim" featuring the global pop group Katseye, which gained over 400 million views.

Gap said her expertise across industries is critical to the company's long-term strategy and she will help reinforce the company's commitment to maintaining a diverse and dynamic board.

Gerson has worked at UMPG for over a decade and is the first female chief executive of a major music publisher and the first woman to chair a global music company.

Since joining UMPG in 2015, Gerson has led the signing of globally influential artists including Adele, Harry Styles, Kendrick Lamar, SZA and Coldplay, and spearheaded landmark acquisitions of the renowned Bob Dylan, Neil Diamond and Sting catalogues.

Additionally, Gerson serves on the boards of the USC Annenberg Inclusion Initiative, the Rock & Roll Hall of Fame, Ancestry.com, Project Healthy Minds and the National Music Publishers Association, and is a co-founder of the non-profit She Is The Music.

"Jody is a cultural force in her own right and her insights into fashiontainment – our platform at the intersection of fashion, music and celebrity – are unmatched," said Richard Dickson, president and chief executive of Gap Inc. "At Gap Inc., we've always believed that style is a form of storytelling, and Jody's ability to amplify voices and shape cultural moments will be invaluable as we continue redefining what it means to be an iconic, purpose-led house of brands."

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