Nisa to update 300 store fascias as part of rebranding

Nisa has said that it plans to update upwards of 300 store fascias over the next three years as part of a “large rebranding”.

Nisa stores are independently owned retail outlets operating throughout the UK.

The wholesaler, which is a wholly owned subsidiary of The Co-operative group, said that the move would provide consistency across its estate and drive growth for independent retailers.

The convenience store chain changed its branding from white to grey in 2014.

Nearly 10 years on, the wholesaler is rolling out its new format to retailers that still have the old white branding.

The company said that retailers who update their store fascia see an 11 to 13 per cent uplift in sales.

The retailer's Holden Family store in Great Eccleston saw turnover increase from a typical £32,000 a week to £43,000 a week following the change of its fascia, according to Nisa.

The business said that those with the old fascia will have six months to commit to updating it to the new format, with the independent owners able to use their store development fund to upgrade it.

It added that those that choose not to move to the new format will be supported in moving to Nisa’s alternative entry fascia branding or assisted in creating their own independent imagery.

“With the Evolution format celebrating its 10th anniversary in April 2024, we feel this is the perfect time to modernise the estate and reward those who are proud to be a part of the Nisa Symbol group," said Darren May, head of format and development. "We have found that retailers who update their store fascia see an 11-13 per cent increase in sales, so we want to encourage and support all retailers who have not already done so to transition to the Nisa Evolution Format.”

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