Pets At Home has selected the Aptos ONE platform to power its retail operations and customer engagement strategies.

Founded in 1991, the pet product retailer now has more than 450 stores and an e-commerce website.

A new strategy has placed emphasis on offering customers immersive and unified journeys spanning in-store and online. It will therefore deploy the Aptos ONE Store Commerce mobile selling application, which puts cloud-based commerce in the store via microservices architecture.

“Pets At Home continues to invest in a digitally-enabled store of the future to offer pet owners the ultimate destination to shop, learn and access the resources they need to be the best possible pet owner,” said group chief executive Peter Pritchard.

Group chief information officer William Hewish added: “We’re giving our colleagues access to comprehensive information in the palm of their hands so that they can serve pet owners seamlessly - everything will be viewable, from a customer’s order history to product information to stock availability - we will elevate convenience, consultative service and a personalised approach for every Pets At Home customer and their pet.”

As an Aptos customer since 2007, Pets At Home currently runs the Aptos Store point of sale solution across its estate.

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