Sainsbury’s is set to roll out a home delivery service in London via its iOS Chop Chop app, with items being delivered by bicycle within an hour, following a successful trial in the Wandsworth area.

From Wednesday 28 September the retailer will add 35,699 more postcodes to its app and begin operating the service, which will cost a flat fee of £4.99, from its Pimlico store.

As soon as an order is placed, Sainsbury’s staff in either its Wandsworth or Pimlico store will receive the information on an app and shop for the products. The retailer has recruited a team of cyclists to then deliver the orders by bicycle. Customers pay via the app and are able to track their order. If a product is not in stock, Sainsbury’s will call the customer to offer a substitute item.

John Rudoe, director of digital and technology at Sainsbury’s, said: “This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want. Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.

“If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service.”

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