Temu, the China-based online marketplace, is working to enhance its products’ standards compliance and safety with a new partnership.

The company will initially focus on four categories: electrical and electronic goods, jewellery and gemstones, food contact materials, and light industrial products. Sellers in these categories will be able to hire quality control and compliance company QIMA to test their products, and potentially perform on-site visits to factories, directly through Temu’s seller platform.

The partnership also includes structured training programmes for sellers, which Temu said will help sellers better understand testing standards and regulatory requirements across markets. The two companies will also offer “regular” roundtables and workshops on the evolving compliance policy landscape, it said.

"Temu prioritises the safety of products on our platform, and our partnership with QIMA is a concrete step in that direction," said a Temu spokesperson. "Together with QIMA, we are focused on providing consumers with a safe and trustworthy shopping experience, while making compliance resources more accessible to sellers on our platform."

The company already partners with more than 60 independent testing institutions worldwide, but the QIMA partnership represents one of the first integrations of third-party compliance tools directly onto its seller’s platform.

In 2025, Temu invested around $100 million globally in compliance, product safety and quality control, a figure it plans to double this year.

The move to improve product compliance follows an investigation by consumer champion Which? in February, which found illegal melatonin supplements for sale on several websites including Temu.

In December last year, US Republican senator Tom Cotton urged the departments of Justice and Homeland Security to investigate Shein and Temu over alleged large scale intellectual property theft and counterfeiting, intensifying regulatory focus on the fast fashion platforms that ship most goods from China.

Alongside other Chinese sellers Shein and Ali Express, Temu is also facing scrutiny from the European Commission over whether they are undermining the bloc’s compliance and competition standards.

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