URBN lifestyle brands Urban Outfitters and Anthropologie are partnering with shopping and payments provider Klarna.

The move will enable customers in the UK, Germany, Austria, Belgium and Holland to access flexible payment options, including access to pay in 30 days, the most popular Klarna service, as well as the option to pay in instalments.

The partnership comes at a time where demand for online shopping an flexible payments is growing significantly, largely prompted by the global pandemic.

“Our ultimate goal is to provide our customers with the shopping experience that best works for, and fits, their lifestyle,” said Michael Marth, chief operating officer (COO), at URBN International. “Shoppers are increasingly demanding more flexible and convenient ways to pay so we are thrilled to add Klarna as an online payment option for both the Urban Outfitters and Anthropologie brands.”

Luke Griffiths, COO, at Klarna, said: “At Klarna we provide customers all over the world with the opportunity to buy what they love, and to pay for it how they choose.

“To enable Urban Outfitters and Anthropologie shoppers to do this, not only in the UK but across Europe, particularly at a time when online shopping has been firmly established as a staple in all of our lives, is an exciting step towards achieving this ambition. It has been amazing to see such an immediate adoption and preference from Urban Outfitters and Anthropologie customers, especially in the UK market.”

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