Asda has announced the appointment of David Devany as vice president for ecommerce.

Devany joins the supermarket from Iceland Foods, where he has held the role of group chief customer, marketing and digital officer since 2020. Prior to this, Devany worked as chief digital and information officer at jewellery retailer Claire’s and was multi channel director at JJB Sports.

In his new role, Asda said Devany will focus on growing Asda’s presence in the competitive online market and said he will take up his role in due course.

Devany will report to Asda’s chief digital officer Matt Kelleher, who will join Asda this month from Morrisons.

Last month, Asda hired Matt Heslop to lead its stores and depots operation as part of changes to its executive leadership team. He joins the company from Lidl, where he worked for 20 years in a variety of roles, most recently as chief operating officer officer.

“As we continue to strengthen our senior leadership team, I am delighted to announce that we have appointed David Devany as our new VP ecommerce,” said Asda’s co-owner Mohsin Issa. “David has extensive experience and a proven-track record in retail within the UK, as well as across Europe and the USA. David’s remit will cover the entirety of our ecommerce business, and his appointment will play an important part as we continue to grow our online grocery offering.”

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